If you don't already have metrics set up, we'll help you get them set up.

Each call will run about 30 minutes, with an additional 30 minutes allotted off-call for research pre-call (checking details, metrics, SEO rank position, PPC costs, etc) and/or post-call (follow-up tasks, deliverables, "glue" tasks).

Typically we interact with a team of specialists, i.e. someone handling just the PPC Pay Per Click ads for example; if you don't have a team, we can help you assemble one or transition to our Talent Marketplace expert specialists.

Our goal is drive outcomes.

We'll move the needle. Guaranteed.

Course Outline:

1. OVERVIEW: Foundational concepts. The basics, put clearly, even if you're a total beginner or not a tech person. The buyer's journey, and how it applies to you. Building a "brand base camp".
2. TRUTH: How to "take your temperature" and see what's working, what's not.
   Using analytics and dashboards. Basic metrics - just a few key numbers - you must know as the executive, and how to get them.
3. THE HOW: The 19 Traffic Methods, and which is right for you. How to choose & get started. Pros & cons. FREE Traffic Methods vs. Paid.
4. THE WHY: The #1 reason why campaigns fail, and how to diagnose what is happening with a campaign
5. THE WHAT: The Waterfall System. Making people care & pay attention. How to get a steady stream of people wanting to do business with you.
6. THE SYSTEMS: Putting it all together into a cadence for success with compound growth. Delegation, common scams, how to save thousands or more on ad costs, common pitfalls, how to hold your team accountable.
7. WHERE TO START: The hierarchy of needs. "Playbooks" & preparing to sell your company, even if it's years away.
8. BONUSES: Advanced concepts, Piggyback Method, Traffic Hijacking, More.

Note we charge for this course because we...

1. Don't hold back - we give you the very best info possible
2. Some of this info enables you to circumvent us and hire your own team if you choose, saving thousands or more over time.
3. It's valuable. What you will see is deceptively simple, distilled from decades of experience, dozens of books, thousands of hours of real-world work and research. 

Note - this is a legacy product; do not buy it unless we have spoken.

Note these are the most common ad sizes, which matches about 89% of all ad-placement locations.

Ad Sizes for 2020 - Display Media

• 300x250 "Medium Rectangle aka Box" - 40% of all display media
• 728x90 "Leaderboard" (wide horizontal ad) - 25%
• 320x50 "Mobile Leaderboard" - 12%
• 160x600 "Wide Skyscraper" - 12%

We'll also include the best practices Facebook ad of

• 1200x628

Note this has a max 20% text-to-image ratio, i.e. only 20% of the surface area can be text / font. We can sometimes bend this a bit by using your headshot to overlap the font to trick the AI, but generally these need to be image-driven, not text-driven.

The above ads do not have this limitation, but the messaging should be short.